The first Limoni beauty concept store opens in Milan

Skills Press Events
Brands and clients Limoni
Industries Beauty & Toiletries Retail
Project description

Limoni has opened its first beauty concept store in Milan, with a spectacular inauguration event. A week of events was organized to amaze guests, journalists and the general public in search of a special beauty experience in the beauty lounge of Corso Buenos Aires. A huge billboard was set in the city, flanked by an online contest where a “Wonderful Box” and “fairytale day” prizes of beauty treatments and shopping were offered daily. Over 30,000 participants entered the contest.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830870
FAX. +39 0231830833

Mauro Di Rosa


Franco Di Rosa