The carmaker’s first temporary itinerant store in seven Italian towns

Skills Roadshows
Brands and clients Lancia
Industries Automotive
The challenge

Bringing the new Lancia range to the public, with an engaging, dynamic brand experience that reflects the carmaker’s values.

The project

Creation of a mobile showroom, to organise engagement activities, a photographic competition and animation in partnership with three brands that are symbols of Italian style and design.

The results

7 locations reached, 33 days on the road, 1,340 test drives booked, 1,500 participants in the competition, over 3,700 potential clients registered, 250,000 visual contacts.


Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660

Via Melzi D'Eril, 34
20154 Milan - Italy
P. +39 0231830870
FAX. +39 0231830833

Mauro Di Rosa


Franco Di Rosa