Via Varallo, 22/A
10153 Turin - Italy
P. +39 0115154600
FAX +39 0115154660
Bringing the new Lancia range to the public, with an engaging, dynamic brand experience that reflects the carmaker’s values.
Creation of a mobile showroom, to organise engagement activities, a photographic competition and animation in partnership with three brands that are symbols of Italian style and design.
7 locations reached, 33 days on the road, 1,340 test drives booked, 1,500 participants in the competition, over 3,700 potential clients registered, 250,000 visual contacts.