Events, PR, media relations open up a wealth of opportunities to increase brand visibility, popularity and equity . InEvidence offers specialized services to support companies in reaching out to their brand target by building relations through special events or a magazine column, a store opening or a new posts in a blog.
The media sector is constantly evolving and requires new skills at a time of social networking and real-time updates. The challenge today calls for a new approach to communication strategies and targeted initiatives for different (digital and non digital) media channels that hold the potential to go viral and to bring news where they need to be.
Creativity, project-management, measurability, efficiency. Many factors contribute to the success of an event, including an original concept and its implementation down to the very last detail. The goal is simple: providing a unique and memorable experience to the target audience.
Consolidating relations with the media by correctly communicating the company's corporate profile, its successes and its values.
The dissemination of the correct corporate messages as a tool of relations, sharing and training, to foster cohesion between employees and the company.
Relations with target media and opinion makers as the first step to achieve visibility and recognition for the brand and the company.
Communicating the content of the product and the brand in the media channels that are most suitable for the reference target: from magazines to blogs, TV and online papers.
Editorial projects and media partnerships with journalistic content to optimise media visibility and advertising spending.
Offering visibility to managers to give a voice and a face to company projects.
Identifying opportunities for brands and companies to collaborate, sharing business projects, reaching common targets and optimising investments.
Emotions, sharing and spectacles are the key factors of an event that is open to the general public.
A meeting with one's target (customers, partners, employees) is always an opportunity to consolidate business relations.
Direction, stage setting and contents for shows, exhibitions and cultural meetings: new ways of communicating a brand's equity and values.
To work as a team, to reward performance, to share new challenges: travel, combined with team building and entertainment, is the formula for internal communications that generate more experience and engagement.
To convey a brand's prestige, a public institution's authority or the soundness of a company: the event as the celebration of values that are essential for whoever communicates.
Customised solutions to communicate a new brand experience to consumers.